Young Ian Archibald ponders the consequences of a complex critical study of beauty contestants during the Miss TV Times finals in London. (Photo by Central Press/Getty Images). 30 July 1971

Members of the Albert Battery perform a gun salute during the Anzac Day dawn service held by the Currumbin RSL on the Gold Coast in Currumbin, Australia, 25 April 2016. The Anzac day marks the landing of the Australian and New Zealand Army Corps (Anzac) troops at Gallipoli in what is today Turkey during WWI. World War One, also called the Great War, according to official statistics cost more than 37 million military and civilian casualties between 1914 and 1918. (Photo by Glenn Hunt/EPA)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Mosha, the elephant that was injured by a landmine, has her prosthetic leg attached at the Friends of the Asian Elephant Foundation in Lampang, Thailand, June 29, 2016. Mosha was 7 months old when she stepped on a land mine near Thailand’s border with Myanmar and lost a front leg. That was a decade ago... (Photo by Athit Perawongmetha/Reuters)

This huge male orangutan is having a right old laugh as he squints his eyes and shows his huge teeth. The orangutan, called Bimbo, was relaxing on a platform around 5m high in his enclosure when he broke out into a laugh. But his happy smile soon disappeared when another orangutan came over to see what was going on. Bimbo – the only male in the group of five apes at Leipzig Zoo, in Germany - appears to be laughing in much the same way as a human would. (Photo by Martina Radtke/Solent News)

A sculpture of Don Quixote shows him wearing the basin he mistook for the enchanted helmet of the fictional Moorish king Mambrino in Alcazar de San Juan, Spain, April 5, 2016. The arid central Spanish region of La Mancha is the setting for “Don Quixote”, the seventeenth-century novel by Miguel de Cervantes. Four hundred years after his death, references to the characters of Don Quixote, his loyal squire Sancho Panza and his beautiful lady Dulcinea abound in the surrounding villages from sweet treats to theatre productions involving livestock. Cervantes did not give away the name of the birthplace of Don Quixote, a middle-aged gentleman who becomes obsessed with chivalrous ideals. But many identify the village of Argamasilla de Alba as his hometown. The anniversary of Cervantes’ death is marked on the 23 April. (Photo by Susana Vera/Reuters)

Visitors crowd an artificial wave swimming pool at a tourist resort to escape the summer heat in Daying county of Suining, Sichuan province, China, July 11, 2015. (Photo by Reuters/Stringer)

Blanka Vlasic of Croatia and Team Europe celebrates a clearance in the women's high jump during the IAAF/VTB Continental Cup at the Stadion Poljud on September 5, 2010 in Split, Croatia. (Photo by Michael Steele/Getty Images)