Model feebee poses as part of art installation “Dazzle room” made by artist Shigeki Matsuyama at Room 32 fashion and design exhibition in Tokyo, Friday, February 19, 2016. Matsuyama's installation features a strong contrast of black and white, which he learned from dazzle camouflage used mainly in World War I, in Tokyo, Friday, Feb. 19, 2016. (Photo by Shuji Kajiyama/AP Photo)

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

A girl carries a rifle as she attends a rally by followers of the Shi'ite Houthi movement commemorating the death of Imam Zaid bin Ali in Sanaa, Yemen October 26, 2016. (Photo by Khaled Abdullah/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Switzerland's lead Nicole Schwaegli (L) and second Marisa Winkelhausen sweep during their curling round robin game against Japan at the World Women's Curling Championships in Sapporo March 14, 2015. (Photo by Thomas Peter/Reuters)

People take pictures with their mobile phone of a scale model of a dinosaur displayed in front of La Sapienza University headquarters in Rome April 10, 2015. The realistic reproductions of dinosaurs are part of the “Dinosaurs in the flesh, science and art bring to life the rulers of a lost world” exhibition. (Photo by Alessandro Bianchi/Reuters)

Villagers look on as Mount Sinabung volcano spews thick volcanic ash, as seen from Beganding village in Karo, North Sumatra province, on May 19, 2017. Sinabung roared back to life in 2010 for the first time in 400 years. After another period of inactivity, it erupted once more in 2013 and has remained highly active since. (Photo by Ivan Damanik/AFP Photo)

A Buddhist monk salvages a statue of a Buddhist deity from a monastery around the famous Swayambhunath stupa after it was damaged by Saturday's earthquake in Kathmandu, Nepal, Thursday, April 30, 2015. In mere seconds, Saturday's earthquake devastated a swathe of Nepal. Three of the seven World Heritage sites in the Kathmandu Valley have been severely damaged, including Durbar Square with pagodas and temples dating from the 15th to 18th centuries, according to UNESCO, the United Nations cultural agency. (Photo by Niranjan Shrestha/AP Photo)