“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Roman Cervenka #10 of Czechia celebrates with the trophy and gets a beer thrown on him from his teammates during IHF Ice Hockey World Championship gold medal celebrations with fans at Old Town Square on May 27, 2024 in Prague, Czech Republic. (Photo by RvS.Media/Monika Majer/Getty Images)

Cambridge policemen, known as “Bulldogs”, lined up for the University Bulldogs Chase, dressed in morning coats and top hats, 7th March 1936. (Photo by H. Allen/Topical Press Agency/Getty Images)

Two men push a classic Messerschmidt KR200 “Kabinenroller” at the 7th Cairo Classic Meet in Cairo, Egypt, 23 March 2019. The exhibition for classic cars is held at the Smart Village in Cairo. The exhibition is held to exchange experiences in how to preserve the old cars, and also for promoting tourism. (Photo by Mohamed Hossam/EPA/EFE)

Two Herens cows lock horns during the qualification round of the annual “Battle of the Queens” cow fight finals in Aproz, in the western Alpine canton of Valais May 5, 2013. Each year when taken to the alpine pastures, the cows test their strength and fight for the herd's leadership. The competition continues until a new queen has forced all the other cows to retreat. (Photo by Valentin Flauraud/Reuters)

“The Personal Urban Mobility and Accessibility (PUMA) is an experimental electrically powered road vehicle created by Segway and adopted by General Motors as a concept vehicle representing the future of urban transportation. It operates on two wheels placed side-by-side, a layout that differs in placement from motorcycles which instead have their two wheels placed at the front and rear”. – Wikipedia

The Project P.U.M.A. (Personal Urban Mobility and Accessibility) prototype is displayed for the media April 7, 2009 in New York City. (Photo by Mario Tama/Getty Images)

People carry drinks at 80s Bar in Damascus, Syria, March 11, 2016. In Damascus's Old City, just a mile from the battered frontline between government and rebel-held territory, young Syrians smoke, drink beer or soft drinks, and talk about anything but the war. The revival of activity in this once-vibrant quarter is part of efforts to project an air of normality in the Syrian capital, even as the five-year-old war that has killed more than 250,000 people and created 5 million refugees continues to rage nearby. (Photo by Omar Sanadiki/Reuters)

Marc Berthod of Switzerland during the Audi FIS Alpine Ski World Cup Men's Super Combined on February 12, 2012 in Sochi, Russia. (Photo by Vianney Thibaut/Agence Zoom/Getty Images)