Performers are reflected in a displayed vehicle before going onto the stage during the Auto China 2016 auto show in Beijing, China, April 29, 2016. (Photo by Damir Sagolj/Reuters)

A Hindu priest waits to perform prayers next to Tejas, India's first locally-built Light Combat Aircraft (LCA), before its induction into the Indian Air Force at the Hindustan Aeronautics Limited (HAL) Airport in Bengaluru, India, July 1, 2016. (Photo by Abhishek N. Chinnappa/Reuters)

British reality stars Kerry Katona and Michelle Heaton Relax poolside with their families in Bridgwater, Somerset, England on August 30, 2016. Kerry Katona was wearing a “Swag” t-shirt before stripping down to a red bikini. Kerry looked to be having a great time with Michelle and family. (Photo by FameFlynet UK)

A woman looks towards part of an artwork called “Lichen! Libido! (London!) Chastity!” by Anthea Hamilton, one of the four artists shortlisted for the Turner Prize 2016, as it is displayed at the Tate Britain gallery in London, Monday, September 26, 2016. The Turner Prize aims to promote public debate around new developments in contemporary British art. (Photo by Kirsty Wigglesworth/AP Photo)

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.