While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An enterprising Chinese man pulls a bicycle cart packed high with bags of recyclable plastic containers in Shanghai July 25, 2002. The man sells each kilogram (2.2 pounds) of plastic for 0.08 yuan ($.01) to a nearby depot. (Photo by Claro Cortes IV/Reuters)

Lowry Park Zoo elephants Matjeka, 23, and her 1-year-old daughter, Mavi, apply a liberal coating of “sunscreen” to themselves in a clay mud wallow at the park Tuesday, August 12, 2014, in Tampa, Fla., on the park's first observation of World Elephant Day to raise awareness of the wild African elephant crisis. “Elephants are prone to being sunburned”, said associate curator Chris Massaro. “What they need is lot of mud or clay to roll around in and cover up their skin so it will protect it from the sun”. (Photo by Cherie Diez/AP Photo/The Tampa Bay Times)

Tribal artists and supporters from the southern Indian state of Karnataka dance outside the residence of Congress Party President Sonia Gandhi during her birthday celebrations in New Delhi, India, Wednesday, December 9, 2015. The Italian-born Gandhi is the widow of former Prime Minister Rajiv Gandhi and has led the Congress party since 1998. (Photo by Altaf Qadri/AP Photo)

A string is used to ensure that the skirts of female members of the honour guard are in the same height from the ground as they prepare for a welcoming ceremony for Congo Republic President Denis Sassou Nguesso outside the Great Hall of the People in Beijing, China, July 5, 2016. (Photo by Jason Lee/Reuters)

An Iraqi soldier stands guard as a pipeline burns in the background after an explosion 30 kilometers (20 miles) northeast of Tikrit, Iraq, Monday, February 11, 2008. (Photo by Bassem Daham/AP Photo)

Lightning strikes during a storm over the Ionian Sea in Calabria, Italy on June 27, 2016. (Photo by Alfonso Di Vincenzo/Pacific Press/Rex Features)