Subway passengers walk past bronze sculptures representing the Soviet people at the Ploshchad Revolyutsii metro station in Moscow, on November 14, 2012. The station was opened in 1938. (Photo by Kirill Kudryavtsev/AFP Photo)

Farmers herd a flock of ducks along a street towards a pond as residents drive next to them in Taizhou, Zhejiang province, June 17, 2012. (Photo by Reuters/China Daily)

Anything not recycled in industry is sold on stalls along the neighbouring highway in Sitakunda Beach, Bangladesh, February 2012. A look inside Bangladesh’s ship breaking yards reveal the brutal conditions workers are subjected to everyday. (Photo by Jan Møller Hansen/Barcroft Images)

Sister Milly Wu (16) and Chloe Wu (18), both students from Manchester pose for photographs at the Hyper Japan 2012 Event at the Earls Court Exhibition Centre on February 24, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

Angler Thomas Rielly catches a fish during the opening of the salmon fishing season on the River Tay January 16, 2012 in Kenmore, Scotland. A procession with a pipe band and anglers made its way through Kenmore at the east end of Loch Tay to mark the start of the 2012 salmon season on the River Tay. (Photo by Jeff J. Mitchell/Getty Images)

Australian TV personality and singer, Dannii Minogue at the reveal of her wax figure to feature at Madam Tussauds Sydney on February 9, 2012 at the Sofitel, Melbourne, Australia. Madam Tussauds will officially open in Darling Harbour Sydney in May 2012. (Photo by Robert Cianflone/Getty Images)

A simulated casualty is evacuated during an emergency services exercise at the disused Aldwych underground station on February 22, 2012 in London, England. Operation Forward Defensive aims to test the response to a terrorist incident on the London Underground network during the 2012 Olympic Games. (Photo by Peter Macdiarmid/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)