To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A protester holds a poster displaying the message “Get away UK” during an anti-British demonstration in the Iranian capital that resulted in a break in at the British Embassy on November 29, 2011 in Tehran, Iran. (Photo by FarsNews/Getty Images)

Men stand at the top of a traffic lights post as they attend a rally to protest against satirical cartoons of prophet Mohammad, in Grozny, Chechnya January 19, 2015. Tens of thousands of people staged the rally on Monday in Chechnya against French magazine Charlie Hebdo's cartoons of the prophet, which the predominantly Muslim region's leader denounced as “vulgar and immoral”. The posters read, “Mohammad”. (Photo by Eduard Korniyenko/Reuters)

A security guard walks past a giant Doctor Who poster at the “Doctor Who 50th Celebration” event in the ExCeL centre on November 22, 2013 in London, England. The sold-out three day event in the ExCeL London convention centre celebrates 50 years of the show which has seen 11 actors play the role of Doctor Who and receives a worldwide cult following. (Photo by Oli Scarff/Getty Images)