The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

An exhibitor takes a photo with a Huawei Mate 10 Pro during the 2018 CES in Las Vegas, Nevada, U.S. January 9, 2018. CES, the world's largest annual consumer technology trade show, runs through January 12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees. (Photo by Steve Marcus/Reuters)

An Indian girl dressed in traditional attire reacts to camera as she watches a cultural performance during Lohri festival in Jammu, India, Monday, January 13, 2014. Lohri is a celebration of the winter solstice observed by Hindus and Sikhs in northern India. (Photo by Channi Anand/AP Photo)

This time exposure photo provided by the Santa Barbara County Fire Department shows a series of lightning strikes over Santa Barbara, Calif., seen from Stearns Wharf in the city's harbor, Tuesday evening, March 5, 2019. A storm soaking California on Wednesday could trigger mudslides in wildfire burn areas where thousands of residents are under evacuation orders, authorities warned. (Photo by Mike Eliason/Santa Barbara County Fire Department via AP Photo)

Street entertainer and fortune teller “Juana La Cubana” smiles holding a cigar in her mouth as she waits for tourists in Havana, Cuba, Sunday, May 24, 2015. Juana is 72 years old and has worked in the Cathedral square in Old Havana for 28 years. (Photo by Desmond Boylan/AP Photo)

Bronze whaler shark (Carcharhinus brachyurus), caught in traditional seine net and released by fisherman, Muizenberg beach, Cape Town, South Africa on October 11, 2016. Action shots have captured fishermen trying to free a potentially deadly Bronze Whaler shark who was caught in their nets. The incredible images show the eight-foot-long 500-pound predator lunging its mouth towards the fishermen who are desperately trying to pull it back into the safety of the sea by its tail. Eventually they succeeded. (Photo by Chris and Monique Fallows/NPL)

Vendors sell clothes on the roadside at a second-hand street side clothing market in Mumbai January 28, 2015. The market is open daily for three hours and hundreds of vendors gather to barter or sell used clothing. (Photo by Danish Siddiqui/Reuters)

A woman prays at the edge of a river during a protest against the building of a pipeline near the Standing Rock Indian Reservation near Cannonball, North Dakota, U.S. November 2, 2016. (Photo by Stephanie Keith/Reuters)