Girls dressed in traditional costumes run as men throw water on them as part of Easter celebrations during a presentation to the media in Mezokovesd, Hungary, April 13, 2017. (Photo by Laszlo Balogh/Reuters)

St Andrews University students skinny dip in the sea as May Day celebrations in St Andrews, Scotland on April 30, 2017. Hundreds of revellers ditched their clothes and bravely jumped into the bitterly cold North Sea. (Photo by Alamy Stock Photos)

Fans are seen at the 143rd Kentucky Derby on May 6, 2017 in Louisville, Kentucky. (Photo by Michael Hickey/Getty Images)

Spectators, young and old and of all colors of the rainbow, lined the canals in the Dutch capital to watch the colorful spectacle of the Pride Canal Parade return for the 25th edition after the last two events were canceled due to the COVID-19 pandemic, in Amsterdam, Netherlands, Saturday, August 6, 2022. (Photo by Peter Dejong/AP Photo)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

Humanoid robot bartender “Carl” interacts with guests at the Robots Bar and Lounge in the eastern German town of Ilmenau, July 26, 2013. “Carl”, developed and built by mechatronics engineer Ben Schaefer who runs a company for humanoid robots, prepares spirits for the mixing of cocktails and is able to interact with customers in small conversations. (Photo by Fabrizio Bensch/Reuters)

Austrian alpine skiers (LtoR) Georg Streitberger, Klaus Kroell, Max Franz, Joachim Puchner, Romed Baumann pose in the Olympic Rings on February 4, 2014 at the Mountain Olympic Village at the Rosa Khutor Alpine centre, four days prior to the start of the 2014 Sochi Winter Olympic Games. (Photo by Fabrice Coffrini/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)