To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Protesters wave Lebanese flags during a demonstration on March 13, 2011 in Beirut, Lebanon. Tens of thousands of Lebanese opposition supporters demanded Hezbollah be disarmed as they rallied to mark the sixth anniversary of a popular uprising against Syrian troops in the country.

The $250,000 Beverly Hills Chopper socialite Paris Hilton is to receive is displayed at Johnny Fratto's residence November 14, 2005 in Beverly Hills, California. (Photo by Mark Mainz/Getty Images)

A customer buys a box of bullits and a target of Osama Bin Laden October 3, 2001 at Blue Ridge Arsenal in Chantilly, VA. Guns sales have risen across America since the September 11th terrorist attacks. (Photo by Mark Wilson/Getty Images)

Artwork by Ruth Bellotti & Steve Rosewell called “Soldier Scale 1:1” is seen at the 2008 Sculpture by the Sea launch at Mark's Park, Bondi on October 15, 2008 in Sydney, Australia. (Photo by Gaye Gerard/Getty Images)

3D interactive artist Joe Hill poses with one of his works as part of the VisitBritain tourism campaign at Circular Quay on September 6, 2011 in Sydney, Australia. (Photo by Mark Metcalfe/Getty Images)

Saul of the Cubacigar company repairs the largest cigar in the world at the Pipe and Tobacco museum of Sint Niklaas on November 27, 2008 in Brussels, Belgium. The cigar is 6.4 meters long, weighs 460 kilos and is made of approximately 9900 tobacco leaves. (Photo by Mark Renders/Getty Images)

Festival goers wear Australia day attire at Big Day Out 2012 at the Sydney Showground on January 26, 2012 in Sydney, Australia. (Photo by Mark Metcalfe/Getty Images)