To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Elvish writing is seen on “Anduril”, a prop sword belonging to Aragorn, hero of “The Lord of the Rings” movie trilogy on July 31, 2014 in London, England. The sword, belonging to actor Sir Christopher Lee and estimated at $150,000-250,000, forms part of Bonhams “There's No Place Like Hollywood” movie memorabilia auction taking place in New York on November 24, 2014. (Photo by Peter Macdiarmid/Getty Images)

A man selling bags of water is seen at a taxi parking bay lined with campaign posters in the district of Lingwala in Kinshasa on December 18, 2018. Democratic Republic of Congo goes to the polls on December 23, 2018 in elections which could see the country emerge from 17 years of conflict-ridden rule under controversial President Joseph Kabila. (Photo by John Wessels/AFP Photo)

Tourist take pictures at Mai Khao Beach, as a plane approaches the Phuket International Airport in Phuket, Thailand March 17, 2016. With its palm-fringed beaches, Buddhist culture and racy nightlife, Thailand has been the poster child for Asian tourism for decades, attracting a range of visitors from backpackers and adventure-seekers, to families and culture vultures. But dark clouds could be forming even as a record of 32 million tourists are expected this year. (Photo by Athit Perawongmetha/Reuters)