Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Hot air balloons fly over the sky in Chiang Mai province, northern Thailand, December 6, 2014. The two-day International Balloon festival 2014 featuring balloon pilots from Germany, Spain, Netherlands, Britain, and Czech Republic is held on December 06-07 2014 to celebrate Thai King Bhumibol Adulyadej's 87th birthday and also aimed to promote the tourism industry in Chiang Mai northern city. (Photo by Pongmanat Tasiri/EPA)

A Tibetan mastiff dog is displayed for sale at a mastiff show in Baoding, Hebei province, south of Beijing on March 9, 2013. Fetching prices up to around 750,000 USD, mastiffs have become a prized status-symbol amongst China's wealthy, with rich buyers across the country sending prices skyrocketing. Owners say the mastiffs, descendents of dogs used for hunting by nomadic tribes in central Asia and Tibet are fiercely loyal and protective. Breeders still travel to the Himalayan plateau to collect young puppies, although many are unable to adjust to the low altitudes and die during the journey. (Photo by Ed Jones/AFP Photo)

A competitor shows her tattoos at the MBK Tattoo Contest in a shopping mall in Bangkok October 23, 2014. (Photo by Athit Perawongmetha/Reuters)

Emma the Maltese's fur blows in the wind as she rides in her owner's purse on 5th Avenue at Central Park in New York December 2, 2014. (Photo by Carlo Allegri/Reuters)

Night lovers; Hormozgan province, Iran. “In this picture, you can see the Milky Way rising on a fascinating spring night on the Persian Gulf coast. The stunning cliffs of this area make every viewer imagine and even talk to them! The light pollution from a faraway city was quite strong, so it was a challenging post-processing process. I’m a nightscaper who tries to achieve an artistic look in my images, and in this image, I tried to convey and capture the magic of this location”. (Photo by Mohammad Hayati/Milky Way Photographer of the Year)

The world-famous sprinter Usain Bolt, 30, took a break from the track to celebrate Carnival as revellers doused each other with paint in Trinidad and Tobago on February 26, 2017. (Photo by David Wears/Splash News and Pictures)