Serge Huguenin of the Blondeau foundry takes the newly melted bell out of the mould in La Chaux-de-Fonds, Switzerland January 21, 2016. At this year's Summer Olympics in Rio de Janeiro, no matter how elaborate the opening ceremony or how sophisticated the live broadcasts, the final lap of athletics races will be announced the traditional way by ringing an old-fashioned bell. Omega, the official timekeeper of the event, has ordered 21 bells, forged almost entirely by hand by Blondeau's Bell Foundry in the Jura Mountains in Switzerland. Each last-lap bell is branded with the RIO 2016 logo and circled with the words “2016 GAMES OF THE XXXI OLYMPIAD”. (Photo by Denis Balibouse/Reuters)

Kaia Gerber attends the LOVE Magazine LFW Party, celebrating issue 23 at The Standard, London on February 17, 2020 in London, England. LOVE magazine is welcoming Ben Cobb as Editor-In-Chief Men's, Graham Rounthwaite as Creative Director, and Oliver Volquardsen as Fashion Director. (Photo by David M. Benett/Dave Benett/Getty Images for LOVE Magazine)

Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

Model Irina Shayk and Arthur Sales present the new collection “Xti 2011-12” on March 14, 2011 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

Models dressed as bandaged nurses take part in a promotional event for the film “Silent Hill” on June 22, 2006 in Tokyo, Japan. (Photo by Junko Kimura/Getty Images)

Dayang Nur Atikah, poses as she is announced as the winner of the Supermodel of the World Malaysia 2011 at Sepang International Circuit on April 10, 2011 in Kuala Lumpur, Malaysia. Dayang Nur Atikah, 18, will represent Malaysia at the 30th anniversary of the Ford Models Search in New York. (Photo by Syamsul Bahri Muhammad/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman walks inside a building in downtown Havana, Cuba April 21, 2016. (Photo by Alexandre Meneghini/Reuters)