Fighters battle in Manhattan's Union Square during a massive pillow fight on April 2, 2011 in New York City. Over 130 cities worldwide are participating in the fourth annual International Pillow Fight Day. (Photo by Mario Tama/Getty Images)

Dayang Nur Atikah, poses as she is announced as the winner of the Supermodel of the World Malaysia 2011 at Sepang International Circuit on April 10, 2011 in Kuala Lumpur, Malaysia. Dayang Nur Atikah, 18, will represent Malaysia at the 30th anniversary of the Ford Models Search in New York. (Photo by Syamsul Bahri Muhammad/Getty Images)

Triumph International's lingere set of bra and underwear come with a lock attached to the shorts and a key for the woman to give the key to her beloved on November 24, 2004 in Tokyo, Japan. (Photo by Koichi Kamoshida/Getty Images)

Kylie Minogue performs at the Cardiff International Arena on March 25, 2011 in Cardiff, Wales. (Photo by Matt Cardy/Getty Images)

A member of Four Paws International team carries a pelican to be taken out of Gaza, at a zoo in Khan Younis in the southern Gaza Strip August 23, 2016. Fifteen animals including a bengal tiger were removed from “the world’s worst zoo” in the Gaza town of Khan Younis as it was finally closed down. Animal welfare group, Four Paws International, will help bring most of the refugees to a zoo in Jordan, but the tiger will be taken to a refuge in South Africa. (Photo by Ibraheem Abu Mustafa/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.