While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A toddler sits on the winner of the giant pumpkin category during the RHS (Royal Horticultural Society) London Harvest Festival Show at RHS Lindley Halls on October 6, 2015 in London, England. The traditional harvest themed show runs October 6-7 and showcases a wide range of late summer grown fruit and vegetables. (Photo by Ben Pruchnie/Getty Images)

A sеxy model poses for photos during the 2016 Guangzhou Sеx Culture Festival in Guangzhou city, south China' s Guangdong province on November 10, 2016. The festival has featured the latest developments and technologies of Adult toys and reproductive health products in the country. (Photo by Asia Wire)

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Neon Naked Life Drawing in London, United Kingdom on August 23, 2022. Combining UV light and reactive body paints, Neon Naked brings an alternative, vibrant and psychedelic exploration to life drawing classes. (Photo by Guy Corbishley/Alamy Live News)

A Palestinian protester runs past burning tyres amid clashes with Israeli security forces deploying during a raid in the old city of Nablus, in the occupied West Bank, on December 30, 2022. (Photo by Jaafar Ashtiyeh/AFP Photo)

A view of a bridge, which is usually submerged, over the dried bed of Llwyn-on Reservoir during a heatwave in Wales, Britain on July 18, 2022. (Photo by Carl Recine/Reuters)

An Elvis impersonator is reflected in the window of the Elvis Express at Central Station in Sydney, Australia, on Thursday, January 5, 2023. Hundreds of Parkes Elvis Festival attendees will board the Elvis Express train from Sydney's Central Station on Thursday for a windy 450-kilometre journey to the central west. (Photo by Steven Saphore/Anadolu Agency via Getty Images)