To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A lighting bolt flashes in the sky as U.S. Army M1A1 Abram tanks roll through the desert December 9, 2002 near the Iraqi border in Kuwait. (Photo by Joe Raedle/Getty Images)

Mikhail Kalashnikov, the father of the world's most popular assault rifle, is handed an AK-74 November 23, 2002 in Izhevsk,1000 East km. from Moscow. November 23 marked the 55th anniversary of the release of the first Kalashnikov gun. According to the Moscow-based Center for Analysis of Strategic and Technologies some 70 million to 100 million Kalashnikovs have been built worldwide since 1947, compared about 7 million to Kalashnikov's Western rival the M-16 assault rifles. (Photo by Oleg Nikishin/Getty Images)

Participants in the 18th Annual “No Pants Subway Ride” travel in the subway on January 13, 2019 in New York. The “No Pants Subway Ride” is an annual event started in 2002 by Improv Everywhere in New York, the goal of which is for riders on the subway train to dress in normal winter clothes without pants while keeping a straight face. (Photo by Johannes Eisele/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)