To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

The Arcaid awards highlight the best architectural photographs of the year – pictures of everything from giant arenas to tiny huts. The shortlisted photographs will be exhibited at the World Architecture Festival in Berlin, from 16 to 18 November, with an overall winner announced during the event’s gala dinner. Here: The stage for Haduwa Arts & Culture Institute, Ghana. Architect: (applied) Foreign Affairs. Nominated in the Sense of Place category. The open-air auditorium of this arts institute in Apam, Ghana, is built from ultra-strong curved bamboo. (Photo by Julien Lanoo)

This Strange Russian Cartoon Shows Mario's Nasty Side and bogatyr or vityaz is a stock character in medieval East Slavic legends (byliny), akin to a Western European knight-errant.