A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

Chinese woman Zhang Jing, known as the “Ugly Girl” smiles after doctors removed the stitches from her fourth session of cosmetic surgery at a hospital on March 23, 2005 in Shanghai, China. Zhang Jing, 26 years old, from Tianjin Municipality, was forced to leave school because her classmates sneered at her appearance during her teenage years. After leaving junior high school, Zhang found herself still unacceptable by society, she struggled to look for a job, but was turned down by one thousand job applications in ten years. Zhang's story was widely reported by the media in 2003, this helped her find a job and get three chances of free plastic surgery. (Photo by China Photos/Getty Images)

Members of Japan's idol group “Virtual Currency Girls” wearing cryptocurrency-themed masks perform in their debut stage in Tokyo, Japan, January 12, 2018. Japanese female idols have teamed up to form the ‘Virtual Currency Girls’ group to promote the knowledge of cryptocurrencies through entertainment. Each of its 8 members represents a cryptocurrency: bitcoin cash, bitcoin, ether, neo, nem, ripple, mona, and cardano. (Photo by Kim Kyung-Hoon/Reuters)

Vickie Leuenberger (L) practices with a mermaid tail with AquaMermaid founder Marielle Chartier Henault in a pool in Montreal, February 19, 2015. The school teaches kids and adults how to swim wearing mermaid tails, and offers mermaid-themed parties. (Photo by Christinne Muschi/Reuters)

Snow covered mountains are seen from the waters of Unstad along the northern Atlantic Ocean on March 12, 2017, where the water temperatures is at five degrees centigrade and the air temperature is at minus two degrees centigrade. Unstad, the world' s most northern surf school, is perfect for those wanting to experience Arctic Surfing. (Photo by Olivier Morin/AFP Photo)