To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A Baby sumatran orangutan (Pongo abelii) plays around in a tree as they train at Sumatran Orangutan Conservation Programme's rehabilitation center on November 12, 2016 in Kuta Mbelin, North Sumatra, Indonesia. The Orangutans in Indonesia have been known to be on the verge of extinction as a result of deforestation and poaching. Found mostly in South-East Asia, where they live on the islands of Sumatra and Borneo, the endangered species continue to lose their habitat as a result of corporate expansion in a developing economy. Indonesia approved palm oil concessions on nearly 15 million acres of peatlands over the past years and thousands of square miles have been cleared for plantations, including the lowland areas that are the prime habitat for orangutans. (Photo by Ulet Ifansasti/Getty Images)

Among the fish populations that could be harmed by the Xayaburi dam in Laos is the critically endangered Mekong giant catfish, considered by the Guinness Book of World Records to be the world’s largest freshwater fish. The fish, which grows to 650 pounds and about 10 feet long, is only found in the Mekong River. It is migratory, moving between downstream habitats in Cambodia upstream to northern Thailand and Laos each year to spawn. Some experts fear the Xayaburi dam could block the migration and drive the giant catfish to extinction. (Photo by Courtesy of Zeb Hogan/University of Nevada, Reno)

A monarch butterfly rests on a visitor's hand at the Monarch Grove Sanctuary in Pacific Grove, California December 30, 2014. Monarch butterflies may warrant U.S. Endangered Species Act protection because of farm-related habitat loss blamed for sharp declines in cross-country migrations of the orange-and-black insects, the U.S. Fish and Wildlife Service said. (Photo by Michael Fiala/Reuters)

Elephants enjoy various kinds of fruits and vegetables during an all-you-can-eat elephant buffet held to mark the National Elephant Day at the ancient historical city of Ayutthaya, Thailand, 13 March 2014. The annual National Thai Elephant Day is held on 13 March to celebrate and drawing public attention for more concerted effort to save the species and protect its habitat. Thailand sees a severe decline with less than 3,000 wild elephants left in the kingdom. (Photo by Rungroj Yongrit/EPA)