Visitors watch as Grigory Broverman, a member of the Cryophile winter swimmers club, pours a bucket of cold water over his 6-year-old daughter Liza during a flash mob, part of a celebration of Polar Bear Day at the Royev Ruchey Zoo in a suburb of the Siberian city of Krasnoyarsk, Russia, November 29, 2015. The air temperature was around minus 5 degrees Celsius. (Photo by Ilya Naymushin/Reuters)

Patrick Hausding and Stephan Feck of Germany compete in the men's 3-meter synchro springboard preliminary competition at the FINA Swimming World Championships in Barcelona, Spain, Tuesday, July 23, 2013. (Photo by David J. Phillip/AP Photo)

A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)

Swimmers in fancy dress splash as they participate in the New Year's Day Loony Dook swim at South Queensferry, Scotland January 1, 2015. (Photo by Russell Cheyne/Reuters)

A competitor dressed up as Santa Claus jumps into the sea during the 102nd Barcelona Traditional Christmas Swimming Cup at the Old Harbour of Barcelona on December 25, 2011 in Barcelona, Spain. (Photo by David Ramos/Getty Images)

Participant Noa performs in a drag queen competition during carnival festivities in Las Palmas, on the Spanish Canary Island of Gran Canaria, February 27, 2017. (Photo by Borja Suarez/Reuters)

A villager jumps during “Los Sidros y Las Comedias”, a traditional festival in Spain's northern village of Valdesoto, January 8, 2017. (Photo by Eloy Alonso/Reuters)

La Traviata chandelier is positioned on stage at Mrs Macquarie's Point on March 16, 2012 in Sydney, Australia. Covered with 10,000 Swarovski crystals, the 9 metre high chandelier will be hung above the performing stage of the La Traviata Opera. (Photo by Brendon Thorne/Getty Images)