A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Kaw-Claa, a Tlingit native woman in full potlatch dancing costume, 1906. (Photo by Case & Draper/Buyenlarge/Getty Images)

Full length portrait of female skier, Sierra Nevada Mountains in California, USA. (Photo by Anatoliy Gleb/Getty Images)

A full moon rising over the Re Island Bridge in Rivedoux, France is pictured on December 14, 2016. (Photo by Xavier Leoty/AFP Photo)

A full moon is seen behind buildings at night in Ashkelon, southern Israel on December 1, 2020. (Photo by Amir Cohen/Reuters)

People in full medieval armor take part in a combat at Central Park in New York, U.S., August 14, 2021. (Photo by Eduardo Munoz/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)