To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Israeli soldiers play the parts of wounded civilians during a drill simulating a toxic spill from an attack on a train in Beersheba, southern Israel, 13 January 2016, as Home Front medical teams, fire fighters and police carry out rescue operations. The large scale drill is the concluding exercise of the Fourth International Conference on Healthcare System Preparedness and Response to Emergencies and Disasters and includes some 200 of the world's experts on health system readiness from around the world. The conference is dealing with all types of medical emergencies from terrorist attacks to natural disasters. (Photo by Jim Hollander/EPA)

“This Way Up”. Photographic section portfolio, first prize. A Chinook CH-47 weapon systems operator prepares his aircraft during a training exercise in June 2018. (Photo bu SAC Ed Wright/RAF)