Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Tiffany Porter of Britain falls after competing in the women's 100 metres hurdles final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 28, 2015. (Photo by David Gray/Reuters)

Participants adjust their make up backstage during a breast model contest in Hefei, Anhui province September 24, 2014. Over 100 models participated in this contest, which was held by a cosmetic company. The winner was awarded 680,000 yuan ($110,825) as cosmetic funds and 30,000 yuan ($4,890) in cash, local media reported. (Photo by Reuters/Stringer)

Crews inflate hot air balloons during the 39th annual New Jersey Lottery Festival of Ballooning at Solberg Airport Friday, July 29, 2022, in Readington, N.J. The festival, which runs through Sunday, July 31, will feature as many as 100 balloons. (Photo by Julia Nikhinson/AP Photo)

A worker settles mud in a mold to make bricks at a brick factory in Tixtla, on the outskirts of Chilpancingo, in the Guerrero state, January 26, 2015. The worker earns a salary of 15 Mexican pesos, or one dollar, for every 100 bricks made on a working day of at least 5 hours. (Photo by Jorge Dan Lopez/Reuters)

Bangladeshi relatives wail near bodies of victims after a river ferry carrying about 100 passengers capsized Sunday after being hit by a cargo vessel,in Manikganj district, about 40 kilometers (25 miles) northwest of Dhaka, Bangladesh, Sunday, February 22, 2015. (Photo by A. M. Ahad/AP Photo)

Geese fight during the annual Geese Fight Day in the northern Serbian village of Mokrin, some 160km (100 miles) from Belgrade February 22, 2015. Every year in the last week of February, goose fights are held in the northern Serbian village of Mokrin. Left alone, male geese, or ganders, are unlikely to fight each other, hence why females are brought along for whose affections the ganders then fight until one or the other gives up. (Photo by Marko Djurica/Reuters)

In this March 14, 2015 photo, tourists take pictures from a viewing area at Iguazu Falls in Brazil. From walkways and bridges, viewers can count 270 water falls almost 100 meters (330 feet) high. (Photo by Jorge Saenz/AP Photo)