In this November 11, 2017 photo, children dressed in traditional outfits play during the Azorean Culture Festival which celebrates the culture of the Azores, the Portuguese island chain in the mid-Atlantic, in Enseada de Brito, in Brazil's Santa Catarina southern state. “We have to make sure that our culture always stays alive, not let it die”, said Andre Cordeiro, who leads one of the singing and dancing groups that performed this year. “We are able to pass it on from generation to generation”. (Photo by Eraldo Peres/AP Photo)

A dancer from the Trisha Brown Dance Company performs during “Roof Piece” above the High Line park June 9, 2011 in New York City. Roof Piece (1971) consists of nine dancers performing improvised movement signals to each other in a chain on various rooftops overlooking the city. This presentation marked the first full performance of the piece since 1973. (Photo by Mario Tama/Getty Images)

For 130 years, the people of Masatepe have observed Good Friday by dressing up in colorful masks and costumes and dragging chained “Judases” through the streets of their town in western Nicaragua. Photo: A Judas is carried through the streets. The crowd pretends to kick and beat the Judases to show scorn. (Photo by Oswaldo Rivas/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.