To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

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Lake Natron is a salt lake located in northern Tanzania, close to the Kenyan border, in the eastern branch of the East African Rift. The lake is fed by the Southern Ewaso Ng'iro River and also by mineral-rich hot springs. It is quite shallow, less than three meters (10 feet) deep, and varies in width depending on its water level, which changes due to high levels of evaporation, leaving concentrations of salt and other minerals, notably sodium carbonate (natron).

A staff member feeds a rabbit at the Bunny Style Hotel in Hong Kong, Wednesday, January 18, 2023. With the lifting of COVID restrictions, Hong Kongers are traveling again and some of those who keep rabbits at pets are booking them into a rabbit resort where they are fed, exercised and pampered with spa treatments. The Lunar New Year of the Rabbit is shining a particular spotlight on the popularity of the animals in the crowded city of tiny apartments. (Photo by Anthony Kwan/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)