To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this August 17, 2016, photo, from left to right, Chhering Chodom, 60, Tashi Yangzom, 50, Lobsang Chhering, 27, and Dorje Tandup, 58, drink milk tea on the side of the road. For centuries, the sleepy valley nestled in the Indian Himalayas remained a hidden Buddhist enclave forbidden to outsiders. Enduring the harsh year-round conditions of the high mountain desert, the people of Spiti Valley lived by a simple communal code – share the Earth's bounty, be hospitable to neighbors, and eschew greed and temptation at all turns. That's all starting to change, for better or worse. (Photo by Thomas Cytrynowicz/AP Photo)