For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

This bat gives a cheeky smile as he gobbles down his food at Singapore Zoo, on September 10, 2013. (Photo by Benny Iskander/HotSpot Media)

A couple who did not give their names walk in downtown Havana, February 2, 2015. (Photo by Alexandre Meneghini/Reuters)

Canadian actress and model Shay Mitchell enjoys time to herself after giving birth in the last decade of August 2022. (Photo by shaymitchell/Instagram)

American actress Kate Hudson gives a shoutout to Italian luxury fashion house Maison Valentino in the second decade of July 2022. (Photo by katehudson/Instzgram)

American singer-songwriter Billie Eilish in the last decade of October 2023 partners with Gucci to advocate for animals and gives us something to contemplate. (Photo by Instagram)

Children stand in a boat at the banks of the polluted Yamuna River during a dust haze as they wait to give a ride to worshippers in New Delhi during World Environment Day June 5, 2010. (Photo by Reinhard Krause/Reuters)