To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Actress Boquita Almonte smashes an old cell phone on “Good Riddance Day” in Times Square in New York December 28, 2014. Good Riddance Day, inspired by Latin American tradition, encourages people to shred and smash their bad memories from 2014 to start the new year fresh. (Photo by Carlo Allegri/Reuters)

“This grey adult male seal enjoys a good grin while lying on the beach”. (Photo by Michael Hutch/SplashdownDirect via Rex USA)

A vender arranges goods for sale at a market on the outskirts of Buenos Aires, Argentina, Wednesday, January 10, 2024. (Photo by Natacha Pisarenko/AP Photo)