To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A monarch butterfly rests on a visitor's hand at the Monarch Grove Sanctuary in Pacific Grove, California December 30, 2014. Monarch butterflies may warrant U.S. Endangered Species Act protection because of farm-related habitat loss blamed for sharp declines in cross-country migrations of the orange-and-black insects, the U.S. Fish and Wildlife Service said. (Photo by Michael Fiala/Reuters)

Among the fish populations that could be harmed by the Xayaburi dam in Laos is the critically endangered Mekong giant catfish, considered by the Guinness Book of World Records to be the world’s largest freshwater fish. The fish, which grows to 650 pounds and about 10 feet long, is only found in the Mekong River. It is migratory, moving between downstream habitats in Cambodia upstream to northern Thailand and Laos each year to spawn. Some experts fear the Xayaburi dam could block the migration and drive the giant catfish to extinction. (Photo by Courtesy of Zeb Hogan/University of Nevada, Reno)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Young African lion Asali (R) jumps for a bungee-ball toy as her father Jambo or “Bruiser” looks on at the opening of a savannah-themed makeover of the lion enclosure at Taronga Zoo August 29, 2006 in Sydney, Australia. The renovation includes sandstone rock features, a wading pool, and red ochre crushed granite substrate in a move to make the enclosure more closely resemble the natural habitat of the African savannah. (Photo by Ian Waldie/Getty Images)