“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Locals dressed as “Perchten”, a traditional demonic creature in German and Austrian Alpine folklore, parade through the town center during the annual “Rauhnacht” gathering on January 5, 2017 in Waldkirchen, Germany. (Photo by Johannes Simon/Getty Images)

British visitors wearing Bavarian costumes walk ahead the opening of the traditional Bavarian Oktoberfest festival at the Theresienwiese in Munich, southern Germany, on September 20, 2014. Germany's world-famous Oktoberfest kicks off with millions of revellers set to soak up the frothy atmosphere in a 16-day extravaganza of lederhosen, oompah music and, of course, beer. (Photo by Karl-Josef Hildenbrand/AFP Photo/DPA)

People dressed as Father Frost, the equivalent of Santa Claus, and Snow Maiden take part in the contest “Yolka-fest-2014” (Fir-festival-2014) in Minsk December 12, 2014. (Photo by Vasily Fedosenko/Reuters)

German fan Didi Senft known as El Diablo cheers as the pack rides past during the 234.5 km seventh stage of the 101st edition of the Tour de France cycling race on July 11, 2014 between Epernay and Nancy, northeastern France. (Photo by Lionel Bonaventure/AFP Photo)

(L-R) Poppy Delevingne, Model of the Year Cara Delevingne, Joan Smalls and Karlie Kloss pose in the winners room at the British Fashion Awards at London Coliseum on December 1, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)

Runners cross the Verrazano-Narrows Bridge shortly after the start of the New York City Marathon in New York, November 2, 2014. (Photo by Lucas Jackson/Reuters)

Actress Zendaya arrives at the 27th Annual Kids' Choice Awards in Los Angeles, California March 29, 2014. (Photo by Danny Moloshok/Reuters)