A man throws water at pedestrians as residents join in a water-splashing frenzy to honor their patron Saint John the Baptist's Feast Day in San Juan, Metro Manila, Philippines June 24, 2016. San Juan is renowned for its celebration of the Nativity of St. John the Baptist every year of June 24. In a nod to the saint's characteristic act, San Juaneños engage in Basaan (“wetting”), where revellers splash people with water. (Photo by Romeo Ranoco/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Foreign tourists join the annual Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in Silom district of Bangkok, Thailand, 13 April 2014. The three-day Songkran Festival runs from 13 to 15 April and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Narong Sangnak/EPA)

A man pushes a tub carrying children as he gets them back home after school at a flooded area in Duchang, Jiangxi Province, China, June 27, 2016. (Photo by Reuters/Stringer)

In this April 13, 2015 file photo, a Thai woman splashes water on people from the back of a truck during the Songkran water festival to celebrate Thai New Year in Bangkok, Thailand.Thailand's military government is putting a dampener on the annual nationwide water fight. Despite Thailand's worst drought in 20 years, the junta says it has no intention of limiting the virtually around-the-clock water throwing that defines the three-day Songkran festival. Instead, it has decided to impose morality measures. (Photo by Sakchai Lalit/AP Photo)

An Afghan girl carries water on her back as she climbs a hill in Kabul, Afghanistan February 20, 2017. A growing population is straining water supplies in Afghanistan's capital, forcing those who can afford it to dig unregulated wells ever deeper to tap a falling water table. Finding water in arid Afghanistan is virtually always a challenge, but a drop in the groundwater level in Kabul caused by overuse and drought is making it even more difficult for residents, especially the poor. (Photo by Omar Sobhani/Reuters)

A young boy scoops water from a hand-dug well in the dry riverbed near Matinyani, in the semi-arid Kitui County in southeastern Kenya, 22 March 2015, the World Water Day. Residents of Kitui County and other arid and semi-arid areas of the country have been hard-hit by extremely poor rainfall this year while the government said in previous month that some 1.6 million people countrywide are facing acute starvation due to the drought and will need relief food over the next six months. Residents of Matinyani say they haven't seen a drop of rain in nearly four months. Thousands of Kenyans in rural areas walk tens of kilometers just to fetch water to drink and to be used in their homes. According to an estimate by UNESCO (United Nations Educational, Scientific and Cultural Organization), 17 million people lack access to safe water in Kenya, where the drought is a perennial problem. (Photo by Dai Kurokawa/EPA)