Gorillas sit next to a ruler during a photocall for the annual weigh-in at London Zoo in London, Britain August 24, 2017. During the weigh-in, animals across the zoo have their vital statistics recorded including their height and weight and the information is then shared with zoos across the world to help zookeepers compare important information on thousands of endangered species. (Photo by Neil Hall/Reuters)

A dog looks at a five-meter-long sperm whale stranded at San Bartolo beach, in Lima, on August 20, 2019. Surfers and policemen saved Tuesday an injured whale which remained stranded some hours at a beach in southern Lima, police informed. (Photo by Ernesto Benavides/AFP Photo)

Schoolchildren with face paint resembling tigers take part in a “Kids for Tigers” campaign in Bangalore, India 27 January 2023. The campaign tries to raise awareness on environmental education with outreach programs, workshops, and information on saving tigers in schools and colleges across the country. (Photo by Jagadeesh N.V./EPA/EFE)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.