Visitors wear shirts with an image of former Chinese leader Mao Zedong at the Shanghai World Expo site in Shanghai, May 2, 2010. (Photo by Aly Song/Reuters)

Alphajet aircraft draw a heart-shaped message in the sky during the 2010 presentation show of the French aerobatics team Patrouille de France, over the French city of Salon-de-Provence. (Photo by Gerard Julien/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Hemispheric color differences on Saturn's moon Rhea are apparent in this false-color view from NASA's Cassini spacecraft in this March 2, 2010 file photo. (Photo by Reuters/NASA/JPL/SSI)

An Emperor Tamarin monkey, native to the Amazon rainforest, experiences its new home in the living rainforest enclosure at ZSL London Zoo on March 25, 2010 in London, England. Entitled “Rainforest Life” the large temperature and humidity controlled bio-dome is home to free-roaming monkeys, sloths, tree anteaters and tropical birds. The exhibit, which is opening in the International Year of Biodiversity, will be open to the public from March 27, 2010. (Photo by Oli Scarff/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.