Content creator & Founder of Shop ARL, Amanda Rach Lee hosted the brand’s first New York City Pop-Up At Shopify NY in the last decade of January 2025. (Photo by Steve Alicea)

American model Kendall Jenner in the second decade of May 2024 hits the steam room for FWRD. (Photo by Kendall Jenner/Instagram)

A woman walks past servicemen of the self-proclaimed Donetsk People's Republic (DNR), who take part in a rehearsal for the Victory Day parade in Donetsk, Ukraine on May 3, 2018. (Photo by Alexander Ermochenko/Reuters)

Singer Katy Perry arrives at the Metropolitan Museum of Art Costume Institute Gala 2015 celebrating the opening of “China: Through the Looking Glass” in Manhattan, New York May 4, 2015. (Photo by Lucas Jackson/Reuters)

A cosplay enthusiast poses as Serasu Vikutoria of the Hellsing anime series during the “Anime Friends” annual event in Sao Paulo July 19, 2015. Anime Friends is one of Brazil's biggest events related to anime, manga and Japanese culture. (Photo by Nacho Doce/Reuters)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

A man dressed as a zombie poses during the Thrill The World 2009 event, which sees fans from all over the world dance simultaneous to Michael Jackson's “Thriller” at Luna Park on October 25, 2009 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Jesse Tyler Ferguson photobombs Miranda Kerr and Orlando Bloom at the 2013 Vanity Fair Oscar party. (Photo by Jon Kopaloff/FilmMagic)