Participants hold red scarves as they celebrate the “Chupinazo” marking the start at noon sharp of the San Fermin Festival at Castle square in Pamplona, northern Spain on July 6, 2013. Ten of thousands of people packed Pamplona's streets for a drunken kick-off to Spain's best-known fiesta: the nine-day San Fermin bull-running festival. (Photo by Pedro Armestre/AFP Photo)

The Clavie, a burning barrel packed with tar soaked sticks fixed on the top of a pole, is surrounded by people at the Doorie Hill on January 11, 2018 in Burghead, Scotland. People welcome in the New Year with the fire ceremony which has ancient roots dating back to the 1750s, when the Julian calendar was reformed in Britain. It is believed to bring good luck for the coming year. (Photo by Jeff J. Mitchell/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.