To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An athlete dressed as a clown jumps into the Mediterranean sea as he takes part in the Copa Nadal in the Spanish port of Barcelona in Barcelona, Spain, Sunday, December 25, 2016. The Copa Nadal (Christmas Cup) is a traditional swimming competition that takes place in Barcelona every December 25th, where participants swim 200 meters in the open sea in the port of Barcelona. (Photo by Manu Fernandez/AP Photo)

Port staff check the damaged bridge cranes in Kaohsiung, southeast China's Taiwan on September 15, 2016. Kaohsiung Port saw facilities damage due to the effect of Typhoon Meranti. (Photo by Johnson Liu/Xinhua via ZUMA Wire)

Participants jump into the water during the 114th edition of the Copa Nadal (Christmas Cup) swimming race in Barcelona's Port Vell on December 25, 2023. The traditional 200-meter Christmas swimming race gathered around 300 participants on Barcelona's Port Vell (old harbour). (Photo by Josep Lago/AFP Photo)