To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A man paints a boy's body in preparation for the Grebeg ritual on June 25, 2014 in Tegallalang Village, Gianyar, Bali, Indonesia. During the biannual ritual, young members of the community parade through the village with painted faces and bodies to ward off evil spirits. (Photo by Putu Sayoga/Getty Images)

Nepalese Hindu devotees take part in a bathing ritual on the last day of the month-long Swasthani Festival in the Hanumante River at Bhaktapur on the outskirts of Kathmandu on February 22, 2016. Devotees mark the Swasthani Festival with fasting, and with women in particular undertaking rituals in the hope of a prosperous life for her family and conjugal happiness. (Photo by Prakash Mathema/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.