To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A woman in a maid costume serves customers the Maid Coffee Shop in the Akihabara District October 23, 2005 in Tokyo, Japan. The Akihabara District is known as the world's biggest electrical appliance and equipment town, but recently this area has also became famous for having many shops delivering products and healing services by employees in the costume of maids and animation characters. Some popular shops include coffee, hair salon and massage shops where females deliver services dressed as maids. (Photo by Koichi Kamoshida/Getty Images)

A Thai traffic security guard wears a Santa Claus costume as he directs the traffic on a street during Christmas celebrations outside a shopping mall in Bangkok, Thailand, 22 December 2015. The campaign of a shopping mall is held to celebrate the upcoming Christmas season and to attract shoppers. (Photo by Narong Sangnak/EPA)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A dragon crew team performs at a shopping mall to welcome the Lunar new year in Taoyuan, Taiwan on February 1, 2022. (Photo by Ann Wang/Reuters)