To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

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Kurdish pesh merga troops fire at Islamic State positions as they move toward the Iraqi town of Badana Pichwk on Monday morning, October 17, 2016. Kurdish forces began Monday advancing on a string of villages east of Mosul, the start of a long-awaited campaign to reclaim Iraq's second-largest city from the Islamic State, which seized it more than two years ago, officials said. (Photo by Bryan Denton/The New York Times)

George Harrison of the Beatles sits cross-legged with his musical mentor, Ravi Shankar of India, a sitar virtuoso, in Los Angeles, August 3, 1967, as Harrison explains to newsmen that Shankar is teaching him to play the sitar, a 25-stringed guitar-like instrument. Harrison said “Indian music makes God come through in a spiritual way”. (Photo by AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.