Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Tiffany Porter of Britain falls after competing in the women's 100 metres hurdles final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 28, 2015. (Photo by David Gray/Reuters)

A hot air balloon depicting a dog that participates in the International Hot Air Balloon Festival, flies over Leon, Guanajuato state, Mexico, on November 14, 2020, amid the COVID-19 coronavirus pandemic. The festival, in which 100 air balloons participate, was held without spectators to avoid crowds and prevent contagion. (Photo by Ulises Ruiz/AFP Photo)

Crews inflate hot air balloons during the 39th annual New Jersey Lottery Festival of Ballooning at Solberg Airport Friday, July 29, 2022, in Readington, N.J. The festival, which runs through Sunday, July 31, will feature as many as 100 balloons. (Photo by Julia Nikhinson/AP Photo)

People dressed in underwear run into a store to pick free clothes during a promotional event starting the summer sale at an outlet of the Desigual clothing retailer in Berlin, June 20, 2014. Desigual treated the first 100 customers with a free outfit if they stripped down to their underwear for the first day of the outlet's summer sale. (Photo by Thomas Peter/Reuters)

An Afghan judge hits a woman with a whip in front of a crowd in Ghor province, Afghanistan August 31, 2015. An Afghan man and woman found guilty of adultery received 100 lashes on Monday in front of a crowd who filmed their punishment, TV footage showed. (Photo by Reuters/Pajhwok News Agency)

Polling station officials dressed as traditional Balinese performers vote in Badung regency on the Indonesian island of Bali December 9, 2015 in this photo taken by Antara Foto. Around 100 million Indonesians were expected to go to the polls on Wednesday in many parts of the country to elect heads of local government. (Photo by Wira Suryantala/Reuters/Antara Foto)

In this November 26, 2018 photo, men run during 100 meters athletics competition of the second edition of the Panamanian indigenous games in Piriati, Panama. These games were held in the Embera town of Piriati, some 55 miles (90 kilometers) east of Panama City. (Photo by Arnulfo Franco/AP Photo)