To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Max Gold, 20, of NYC, cruises on his skateboard as thousands gather on the National Mall for the March for Science on Saturday, April 22, 2017, in Washington, DC. Activists and scientists descend on the nation's capital to rally for environmental causes and government policies rooted in scientific research as part of the Earth Day and March for Science rallies. (Photo by Jahi Chikwendiu/The Washington Post)

This image of a young bareback rider was taken in the village of Palenque de San Basilio, in Colombia’s Bolívar department. Founded by freed slaves in the 17th century, it became the first free town in the Americas, following a decree by the Spanish crown. Most of today’s inhabitants are direct descendants of those slaves and have preserved many of their customs, including their own language, Palenquero. (Photo by Sebastián Suki Beláustegui/The Guardian)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.