While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Toyota i-Road electric vehicle drives in a underground parking lot in Tokyo April 9, 2015. Tokyoites will get a chance to zip around town on Toyota Motor Corp's three-wheeled electric car-cum-motorbike from Friday, in a trial aimed at crafting a global business model to reduce gridlock and pollution. (Photo by Thomas Peter/Reuters)

Two woman lie in a puddle of squashed tomatoes during the annual “Tomatina” tomato fight fiesta, in the village of Bunol, 50 kilometers outside Valencia, Spain, Wednesday, August 26, 2015. The streets of an eastern Spanish town are awash with red pulp as thousands of people pelt each other with tomatoes in the annual "Tomatina" battle that has become a major tourist attraction. At the annual fiesta in Bunol on Wednesday, trucks dumped 150 tons of ripe tomatoes for some 22,000 participants, many from abroad to throw during the hour-long morning festivities. (Photo by Alberto Saiz/AP Photo)

Young people jump over a bonfire as they take part in the Ivan Kupala Night celebration, a traditional Slavic holiday, outside the small town of Turov, some 270 km south of Minsk, on July 6, 2016. People celebrate Kupala Night with bonfires that last throughout the night with some leaping over the flames as it is believed that the act of jumping over the bonfire cleanses people of illness and bad luck. (Photo by Sergei Gapon/AFP Photo)

An army soldier takes a tree branch from an anti-government protester who is blocking a major highway that links the capital Beirut to northern Lebanon, in the town of Nahr el-Kalb, north of Beirut, Lebanon, Friday, January 3, 2020. Lebanon is facing its worst economic crisis in decades, while protests against corruption and mismanagement have gripped the country since October. (AP Photo/Hussein Malla)

Devotees wear costumes made of banana leaves as they head to church to attend mass as part of a religious festival, in honor of St. John the Baptist, also known locally as the “mud people” festival, in Aliaga town, Nueva Ecija province, north of Manila, on June 24, 2017. Farmers coated in mud paraded in Philippine villages on June 24 to mark one of the Catholic nation's most colourful religious festivals. (Photo by Noel Celis/AFP Photo)

Men push a motorbike through a street flooded by a river that overflowed from heavy rains caused by Hurricane Matthew in Leogane, Haiti, Wednesday, October 5, 2016. Rescue workers in Haiti struggled to reach cutoff towns and learn the full extent of the death and destruction caused by Hurricane Matthew as the storm began battering the Bahamas on Wednesday and triggered large-scale evacuations along the U.S. East Coast. (Photo by Dieu Nalio Chery/AP Photo)

Filipino villagers escape to a safe area as the Mayon Volcano erupts anew in the town of Daraga, Albay province, Philippines, 23 January 2018. The Philippine Institute of Volcanology and Seismology (PHIVOLCS) agency on 22 January raised the alert level for the Mayon Volcano amid fears of a bigger eruption over the next few hours or days. (Photo by Francis R. Malasig/EPA/EFE)