Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Graduates jump as they pose for photographs in front of the Tiananmen Gate and the giant portrait of late Chinese Chairman Mao Zedong, on the Tiananmen Square in Beijing, June 19, 2014. (Photo by Reuters/Stringer)

In this Friday, February 6, 2015 photo, sandhill cranes begin to stir after resting for the night at a roosting location along their winter migration route in Cecilia, Ky. According to counts made by biologists with the Kentucky Fish and Wildlife Resources, about 12,000 of the birds have stopped in Cecilia this week during their winter northward migration on their way to their nesting grounds in the Great Lakes region. (Photo by David Stephenson/AP Photo)

Residents with faces covered in ash ride on a motorcycle as Mount Sinabung volcano erupts, in Sukandebi village in Karo Regency, Indonesia's North Sumatra province, Indonesia June 13, 2015, in this photo taken by Antara Foto. (Photo by Rony Muharrman/Reuters/Antara Foto)

Members of the Bearded Ladies Cabaret cross Broad St., before a march by supporters of Sen. Bernie Sanders, I-Vt., in Philadelphia, on the first day of the Democratic National Convention, July 25, 2016. (Photo by Tom Williams/CQ Roll Call/AP Images)

Olivia Love-Hatlestad of Grayslake, IL., stands during the second day of the Democratic National Convention at the Wells Fargo Center, July 26, 2016 in Philadelphia, Pennsylvania. An estimated 50,000 people are expected in Philadelphia, including hundreds of protesters and members of the media. The four-day Democratic National Convention kicked off July 25. (Photo by Drew Angerer/Getty Images)

2016 Rio Olympics, Beach Volleyball, Women's Preliminary, Beach Volleyball Arena, Rio de Janeiro, Brazil on August 6, 2016. Liliana Fernandez Steiner (ESP) of Spain prepares to serve. (Photo by Ruben Sprich/Reuters)