Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Animal rights activists covered with fake blood sit on the floor during a protest against the use of animals in research to mark World Day for Animals in Laboratories in central Madrid April 24, 2014. The sign reads, “How many rabbits do your shampoo kill?”. (Photo by Andrea Comas/Reuters)

A dirty thunderstorm occurs over Mount Sakurajima as the volcano erupts violently at 12:03 am on July 26, 2016 in Tarumizu, Kagoshima, Japan. The eruption occurred at the mountain's Showa crater. This is the first time that the active volcano in southern Kyushu has spewed out a smokestack that high since an eruption on August 18, 2013, according to the Kagoshima Meteorological Office. (Photo by The Asahi Shimbun via Getty Images)

French artist Christophe Guinet, also known as “Mr Plant”, works on his plant shoe creation “Wood”, part of the artistic project “Just Grow It”, in his art gallery in Marseille, November 25, 2014. Guinet transforms name-brand Nike sneakers, cult footwear for urban youth, into vegetable compositions, creating a collection of artwork with trainers modified with tree bark, foam and flowers. (Photo by Jean-Paul Pelissier/Reuters)

The supermoon rises behind Glastonbury Tor on September 27, 2015 in Glastonbury, England. Tonight's supermoon, so called because it is the closet full moon to the Earth this year, is particularly rare as it coincides with a lunar eclipse, a combination that has not happened since 1982 and won't happen again until 2033. (Photo by Matt Cardy/Getty Images)

People take photos as an Ariane 5 space rocket with a payload of four Galileo satellites lifts off from ESA's European Spaceport in Kourou, French Guiana, on November 17, 2016. Ariane 5 successfully launched on November 17 four satellites which will be part of the Galileo global satellite navigation system. (Photo by Jody Amiet/AFP Photo)

The Air2 (Air Squared) floating Bluetooth speaker from Axxess CE is displayed at CES Unveiled, the opening event for the media preview days at the 2015 Consumer Electronics Show, January 4, 2015 in Las Vegas, Nevada. The speaker which levitates over its own base is one of the winners for the CES Innovation Awards and is patent pending. (Photo by Robyn Beck/AFP Photo)

UK “Ex On The Beach” star Ashley Cain celebrates his birthday with girlfriend and ex “Big Brother” star Chloe Khan at Gallery Nightclub in Maidstone, England, UK on September 25, 2016. (Photo by FameFlynet UK)