“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A spinning top is seen on a hand during a performance at Sanxia old street in New Taipei City, Taiwan May 8, 2016. Taiwan's ancient folk art of spinning tops is kept alive by a group of enthusiasts who perform intricate tricks with the toys at a temple in Taipei, the capital. (Photo by Tyrone Siu/Reuters)

Soldier boys at Fort Dix, N.J., learn something about guns during their working hours, as they show their girlfriends at a camp dance, December 13, 1940. In front row, playing with the coin amusement gun, from left: Pvt. Tom D'Amato of West Orange; Rose Sinkewicz, behind gun site, of Trenton; Julia Ivans of Trenton, and Pvt. Vernon Landers of Kearney. Back row: Pvts. William Sargent and William Corlies of Philadelphia. (Photo by AP Photo)

A woman fills her basket with marigold flowers, used to make garlands and offer prayers, as she plucks them before selling to the market for the Tihar festival, also called Diwali, in Kathmandu, Nepal on October 25, 2019. (Photo by Navesh Chitrakar/Reuters)

Actors dressed as zombies and ghouls perform during a drive-in haunted house show by Kowagarasetai (Scare Squad), for people inside a car in order to maintain social distancing amid the spread of coronavirus, at a garage in Tokyo, Japan on July 3, 2020. (Photo by Issei Kato/Reuters)

The Democratic Republic of the Congo’s misfortunes have often eclipsed its good news, with ongoing armed conflicts and most recently an Ebola outbreak. Much of the world knows little of the country’s vibrant arts scene, and last weekend in the capital, Kinshasa, models showed off daring new looks dreamed up by local designers on the catwalk. (Photo by Olivia Acland/The Guardian)

Police are highly visible at the Notting Hill carnival with several arrests, stop and search and a “knife detection gate” in operation, August 27, 2018 in west London, England. 133 arrests were made at the carnival yesterday with 20 knives seized. (Photo by South West News Service/Action Press/Picturedesk)

A woman poses for a photo next to lotus flowers in West lake in Hanoi, Vietnam, 09 June 2025.. Lotus flowers bloom from late May to August in Vietnam and are commonly found growing in the muddy waters of lakes and ponds across the country. (Photo by Luong Thai Linh/EPA)