While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A pro-Russian supporter with the Russian national flag on her shoulders takes part in a meeting in Simferopol, March 6, 2014. Crimea's parliament voted to join Russia on Thursday and its Moscow-backed government set a referendum within 10 days on the decision in a dramatic escalation of the crisis over the Ukrainian Black Sea peninsula. (Photo by Vasily Fedosenko/Reuters)

An art installation formed with milk churns, made by land art artist Gerard Benoit a la Guillaume, is seen at the Chenau de Mayen in the resort of Leysin, Switzerland August 7, 2015. More than 80 milk churns were placed between the Tour d'Ai and the Tour de Mayen summits at an altitude of 2,000 meters (6,561 feet) above sea level under the direction of the artist, to be photographed for his ongoing art project entitled “Milk churns without borders”. (Photo by Denis Balibouse/Reuters)

The Sea Life Trust team move Beluga Whale Little Gray from a tugboat during transfer to the bayside care pool where they will be acclimatised to the natural environment of their new home at the open water sanctuary in Klettsvik Bay in Iceland on August 7, 2020. The two Beluga whales, named Little Grey and Little White, are being moved to the world's first open-water whale sanctuary after travelling from an aquarium in China 6,000 miles away in June 2019. (Photo by Aaron Chown/PA Images via Getty Images)

This handout picture released by Jordan's Aqaba Special Economic Zone Authority (ASEZA) on July 23, 2019 shows a Jordanian Armed Forces armored vehicle lies on the seabed of the Red Sea off the coast of the southern port city of Aqaba, part of a new underwater military museum. (Photo by Aqaba Special Economic Zone Authority via Reuters)

People walk along the Dune du Pilat (Dune of Pilat), the tallest sand dune in Europe, in La Teste de Buch, near Bordeaux, France, June 15, 2016. The dune has a volume of about 60,000,000 m³, measuring around 500 m wide from east to west and 2.7 km in length from north to south. Its height is currently 110 meters above sea level. (Photo by Sergio Perez/Reuters)

Nobby the polar bear cools down as he plays in a lake at the Yorkshire Wildlife Park in Doncaster, England, Friday June 17, 2022. A blanket of hot air stretching from the Mediterranean to the North Sea is giving much of western Europe its first heat wave of the summer, with temperatures forecast to top 30 degrees Celsius (86 degrees Fahrenheit) from Malaga to London on Friday. (Photo by Danny Lawson/PA Wire via AP Photo)

A pilgrim holds up the cross after it was thrown by an Orthodox priest into the water, during an epiphany ceremony to bless the sea, on the southeast resort of Ayia Napa, Cyprus, Friday, January 6, 2023. By tradition, a crucifix is cast into the waters of a lake or river, and it is believed that the person who retrieves it will be freed from evil spirits and will be healthy through the year. (Photo by Petros Karadjias/AP Photo)