While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

Nadezhda Sergeeva, of the Russian Olympic Committee, looks at her time in the women's monobob heat 4 at the 2022 Winter Olympics, Monday, February 14, 2022, in the Yanqing district of Beijing. (Photo by Pavel Golovkin/AP Photo)

Maria Sakkara of Greece in action against Ann Li of the United States in her second round match at the Qatar TotalEnergies Open at the Khalifa International Tennis & Squash Complex on February 22, 2022 in Doha, Qatar (Photo by Robert Prange/Getty Images)

A woman takes a picture of a sculpture depicting servant Puck from Shakespeare's comedy “A Midsummer Night's Dream” during a flower festival in Pakruojis, Lithuania on August 14, 2021. (Photo by Ints Kalnins/Reuters)

A lion cub wakes in the morning sun at the Zimanga private game reserve in South Africa on April 9, 2022. (Photo by Calvin Kotze/Animal News Agency)

Nguyen Ngoc Anh, 36, who was an illegal logger turned forest protector poses at Phong Nha National Park, Quang Binh province, Vietnam on April 8, 2022. (Photo by Hoang Trung/Reuters)

Tupolev Tu-142MK, a Soviet and Russian maritime reconnaissance and anti-submarine warfare aircraft flies above a statue of Soviet Union founder Vladimir Lenin during a rehearsal of the Naval parade in St.Petersburg, Russia, Thursday, July 28, 2022. The celebration of Navy Day in Russia is traditionally marked on the last Sunday of July and will be celebrated on July 31 this year. (Photo by Dmitri Lovetsky/AP Photo)