While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Australian actress Joy Smithers poses beside a poster featuring Australian cricketer Brett Lee during the official launch of the AceStar underwear range at Pink Salt on August 19, 2008 in Sydney, Australia. (Photo by Mike Flokis/Getty Images)

Boys play with a drainage culvert used for flood control in Las Pinas, Metro Manila February 28, 2016. (Photo by Erik De Castro/Reuters)

An elephant mahout (trainer) lies on his elephant his feet resting on its ears as it rests and eats prior to opening day's play at the King's Cup Elephant Polo Tournament 2014 held near Bangkok, in Samut Prakan province, Thailand, 28 August 2014. The annual charity tournament runs until 31 August and involves 51 elephants who normally live on the streets and are used for begging. Sixteen competing elephant polo teams from 40 different nations take part in the charity event directed at raising funds to improve the lives of the elephants and elephant conservation in general. (Photo by Barbara Walton/EPA)

American singer-songwriter Olivia Rodrigo poses at the Academy Museum of Motion Pictures gala in Los Angeles, California, U.S. September 25, 2021. (Photo by Ringo Chiu/Reuters)

Indian dancers paint their body like tigers as they perform a Tiger dance during the International day of the Tiger in Calcutta, India, July 29, 2015. Students of Calcutta are taking part in an awareness campaign aiming to draw attention to the threats that tigers face due to habitat loss and poaching. (Photo by Piyal Adhikary/EPA)

A couple sit on the terrase of a cafe in Istanbul as seagulls fly over them on September 10, 2019. (Photo by Ozan Kose/AFP Photo)

U.S. Army Sgt. Patricia Foust receives a free Christmas tree on December 7, 2011 at Fort Carson in Colorado Springs, Colorado. More than 600 soldiers and military families at the base chose trees as part of the annual Trees for Troops program. (Photo by John Moore/Getty Images)