While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People take photos as an Ariane 5 space rocket with a payload of four Galileo satellites lifts off from ESA's European Spaceport in Kourou, French Guiana, on November 17, 2016. Ariane 5 successfully launched on November 17 four satellites which will be part of the Galileo global satellite navigation system. (Photo by Jody Amiet/AFP Photo)

A hot air balloon in tortoise shape flies in the air during the Tazaungdaing air balloon festival in Pyin Oo Lwin, Myanmar, 25 November 2015. During the festival, hot air balloons made of multicolored papers and hung with paper lanterns, fireworks and fire sticks are exploded in mid-air. (Photo by Hein Htet/EPA)

A girl swims in floodwaters in Malaysia' s northeastern town of Rantau Panjang, which borders Thailand, on January 5, 2017 Floods in two northeast Malaysian states have now forced almost 23,000 people from their homes and extra relief centres have been opened, rescue officials said on January 4. (Photo by Mohd Rasfan/AFP Photo)

A picture made available on 13 May 2016 shows A Tiwa girl performing her traditional dance as they celebrated the Wanchuwa festival in Karbi Anglong District of Assam state, India, 11 May 2016. Wanchuwa is one of the most important festivals of the Tiwa tribal community living in the hills as it is related with agriculture which is the mainstay of their economy. Tiwas pray for a bountiful harvest during this festival and to protect their crops from pest and other natural calamities. Tiwa is a major tribe of Assam state who practice Jhum or shifting cultivation for their living in the hills. (Photo by EPA/Stringer)

A bride gets ready during a mass wedding ceremony in the old quarters of Delhi February 20, 2015. A total of 12 couples took their wedding vows on Friday during the mass wedding ceremony organised by a Hindu religious organisation, an organiser said. (Photo by Ahmad Masood/Reuters)

Participants, one of them loosing balance, jump in a sack race at a shopping center in Paris to win a 500 euros voucher (537 USD), on the first day of the winter sales in Paris, France, Wednesday, January 6 , 2016. The five-week 2016 winter sales start everywhere across France on Wednesday Jan. 6 and end on Feb. 16. (Photo by Francois Mori/AP Photo)

Female bodybuilders compete in the annual Muscle Beach Championship bodybuilding and bikini competition at Venice Beach, California on September 7, 2015. Muscle beach Venice is one of two historic bodybuilding locations and took over as the most famous spot when the nearby Santa Monica Muscle beach was shutdown due to overcrowding. California Governor and actor Arnold Schwarzenegger used to be a regular amongst the many famous bodybuilders and actors who have trained there and still makes an occasional appearance. (Photo by Mark Ralston/AFP Photo)