“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Last Friday, in Afghanistan's mountainous northeastern province of Badakhshan, an enormous landslide took place, burying much of a small village, and killing hundreds. Officials say that at least 300 residents of Abi Barik village were killed, but are uncertain about exact numbers, cautioning that the final number could be 500 or more. Rescue teams gave up hope on Saturday of finding any survivors, focusing energy on helping the hundreds suddenly made homeless. Many of the surviving families have struggled to get aid. Some have gone to nearby villages to stay with relatives or friends, while others have slept in tents provided by aid groups.

Bride to be Lauren Cechak expresses her dislike for a wedding gown after trying it on during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. Hundreds of brides to be and their shopping teams line up early waiting to buy gowns at drastically low prices during the annual sale, dubbed the “Running of the Brides”. (Photo by Mark Wilson/Getty Images)

Katie Francis, a member of the Difficult Access Team from Wiss, Janney, Elstner Associates, inspects a gargoyle while rapelling down one of the north tower on the west front of the National Cathedral while looking for damage from August's magnitude 5.8 earthquake and high winds from Hurricane Irene October 17, 2011 in Washington, DC. DAT members used cameras, cell phones and iPad computers to record places on the cathedral's west front where damage was apparent. (Photo by Chip Somodevilla/Getty Images)

A worker stands by a historic building as it is moved down the block on wheels on New York Avenue to make way for a new construction July 28, 2014 in Washington, DC. A team from Expert House Movers have been moving the historic building near 4th Street which is one of the largest structures in the DC area to be moved. (Photo by Brendan Smialowski/AFP Photo)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

A man suffering from mental illness sits chained on a bed in his room inside his family home in Curug Sulanjana village in Serang, Banten province, Indonesia March 23, 2016. In a programme launched this year, Indonesia sends teams of workers into often-remote hamlets to help free patients kept in chains and ensure they get the medical treatment they need. (Photo by Reuters/Beawiharta)

A contestant of the World Beard And Mustache Championships poses for a picture during the opening ceremony of the Championships 2015 on October 3, 2015 in Leogang, Austria. Over 300 contestants in teams from across the globe have come to compete in sixteen different categories in three groups: mustache, partial beard and full beard. The event takes place every few years at different locations worldwide. (Photo by Jan Hetfleisch/Getty Images)